In an interesting marketing strategy, Gordo-Evolve Academy set up a ring in the middle of the street, and drew the attention of passers-by in Singapore during a week in January.
The following week, dozens and dozens of new students flocked to the luxurious muay thai, Jiu-Jitsu and MMA academy.
Ah, but if it will just catch on!
http://www.youtube.com/watch?v=81keBMi3o3s