Star featured UFC Rio 134 Minotauro will fight MMA in Brazil for the first time. Photo: Josh Hedges.
In an article in today’s Rio de Janeiro edition of “O Globo” newspaper, earnest reporter Mariana Durão revealed some numbers relating to UFC Rio, from the cost to the profit the event promises to generate before, during and after the August 27 show.
Broadcast to 145 countries and having in one year sold eight million pay-per-view packages in the United States along, the UFC could yield 20 million tourist dollars for the city of Rio de Janeiro, according to the city’s tourism board, Riotur. The prefecture will invest 950,000 reais, according to the article.
Tickets for UFC Rio – 134 will vary between 200 and 1,500 reais, says the reporter.
“MMA is growing more than other sports in Brazil,” says Felipe Bragança, of Integralmédica, a nutritional supplement manufacturer that paid 1.5 million reais to sponsor the UFC broadcast on Rede TV! network, and it intends to ride the accompany the sport’s growth with further investment of 15 million next year.
The article further pointed out that the UFC wants to invest more in the Sócio UFC partnership program in Brazil, for member fans to get tickets preferentially.
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