Convertible outerwear is looking to become the wave of the future, thanks to Rener Gracie. The hybrid hoodie has had a blockbuster year, landing a deal on ABC’s Shark Tank as well as being featured as Amazon’s Deal of the Day and becoming the number-one selling product on Amazon in the process. The young company is now being recognized by one of the premier international publications in Time Magazine, receiving a special mention for one of the Best Inventions of 2019 and capping a monumental surge by the two-year-old corporation founded in November of 2017.
Beyond its undeniably superior functionality to a regular hoodie as well the customization potential for businesses to brand themselves on the garment inside and out, what particularly stands out about this hoodie is the method in which it is bringing together different factions of the jiu-jitsu universe.
