Never quit – a Jiu-Jitsu lesson to live by

Publicity photo

“Fight always, lose perhaps, give up never.”

The photo with the aforementioned message in Portuguese was posted on Master Francisco Toco’s Facebook page. The thought is shared by anyone who has absorbed the true concepts behind the gentle art and applied them to the different situations that arise in daily life. It’s no exaggeration to say that the lessons we learn from getting put through the wringer, from the victories, and from the words of our masters in the dojo serve us for our whole lives.

One example of this can be found on the pages of the latest GRACIEMAG, when the sixth biggest winner of World Championships, Robson Moura, addresses the fourth biggest winner of the competition, Marcelo Garcia.

“I’ve never trained with or competed against Marcelo but I’ve learned a lot from the grand champion that he is. He seems to have understood Jiu-Jitsu and its values from an early age. He’s never afraid. He learned to tap out when he was in the beginning stages, especially when he started sticking his neck out in absolutes despite being a middleweight. His love for Jiu-Jitsu did the rest, and if he’s an idol today it’s because he never gave up,” says Robson.

To find out who the winningest champions in Worlds history and and to learn what they have to teach, get your copy of the latest issue of GRACIEMAG, and subscribe to receive upcoming issues at home by clicking here.

Older Post
Newer Post
Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now

Net Orders Checkout

Item Price Qty Total
Subtotal $0.00

Shipping Address

Shipping Methods